13 Dec 2024 Dubai, December 2024 – Procom Middle East, a leading distributor of professional lighting, rigging, audio and visual solutions in the Middle East, today announces a strategic shift in its distribution partnerships. Effective January 1st, 2025, the company will no longer be distributing Avolites. Procom Middle East has been a proud distributor of Avolites products for the past 15 years, playing a key role in establishing the brand’s presence across the region. Procom expresses its sincere gratitude to Avolites for their successful collaboration. Procom established the first official Avolites Academy outside the UK. This permanent academy, a testament to Procom’s commitment to nurturing talent and advancing the industry, provided comprehensive training and certification programs to lighting professionals in the region, with over 300 participants having graduated to date. “We remain committed to being a center of excellence in stage lighting control in the region,” said Charbel Zoghbi, Commercial Director at Procom Middle East. “We will continue providing the highest quality support and training, as well as offering to our customers the most advanced and popular lighting control and networking technology.” Stay tuned for updates.
