19 Dec 2024 Dubai, December 2024 – In a move that it says is game-changing and underscores its dedication to elevating client experiences across the region, Creative Technology Middle East (CTME) has made a significant investment in new Ayrton lighting products. Distributed by Procom Middle East in the GCC and Lebanon, the Ayrton purchase includes 100 units each of the Argo 6 FX100, Kyalami, Rivale Wash and Cobra fixtures, as well as 120 Rivale Profiles. “I am thrilled about this significant investment in cutting-edge lighting technology,” stated CTME managing director, Andy Reardon. “These state-of-the-art fixtures represent a new era for Creative Technology Middle East. With their unparalleled performance and versatility, we are poised to push the boundaries of lighting design for our clients across the Middle East. This marks an exciting step forward in our mission to redefine excellence in event production.” The company explains that the new fixtures will elevate its ability to deliver immersive lighting designs and visuals and ensure it can meet the dynamic needs of clients across a broad spectrum of events, including concerts, corporate gatherings, theatre productions and live television broadcasts. “I’m absolutely excited about this next step for Creative Technology’s lighting department,” said Sam Connolly, head of lighting and power at CTME. “Adding the Rivale Profile and Wash to our Ayrton range is a game-changer, and being one of the first in the Middle East to have them is something we’re proud of. These fixtures, along with the Kyalami and its innovative laser engine, give us the tools to push creative boundaries even further and deliver truly exceptional lighting designs for our clients. This is a big leap forward in what we can offer. “Working with Procom has been excellent due to their extensive inventory of lighting fixtures and deep understanding of our rental business needs, which made the entire procurement process smooth and efficient. Their attention to detail in service and exceptional availability of fixtures have been invaluable. We greatly value our close partnership with Procom and look forward to continuing this successful collaboration in the upcoming year.” “We are pleased to see Creative Technology invest in Ayrton lighting products,” furthered Charbel Zoghbi, commercial director at Procom Middle East. “This partnership reinforces our dedication to providing industry-leading solutions and support to our valued clients. We thank CT for their continuous trust in Procom and Ayrton.” www.proavl-mea.com www.ayrton.eu www.ctme.co
