02 Feb 2018 Atelier M chooses Procom for Lighting and Video Solution Atelier M, located at Pier 7 in the Marina, needed to upgrade the luxurious design of its 3 floors destination that combines: a fabulous restaurant for dinner, an art-deco inspired lounge for evening entertainment and a rooftop terrace offering one of a kind views of Dubai marina. The management approached Procom for the lighting of… Read more
16 Nov 2017 Procom Middle East Awarded Distributor of the Year! K-array organized their annual Global Distributor Meeting at the K-hall in San Piero a Sieve, Italy on October 25th till 27th, 2017. This yearly meeting gathers distributors from all countries to overview the latest strategies and new perspectives for 2018 as well as upcoming product novelties and innovations from the Italian manufacturer. On the second day of the GDM, at… Read more
15 Nov 2017 Procom bringing new sound system in 3 different video and lighting set up that changes every night for White club 2017 season White Dubai, the only nightclub in the Middle East eligible to claim among the top clubs in the world, opened its doors on September 23 for the new season in its fourth consecutive year at the Meydan Racecourse Grandstand Rooftop. This year club management raised the bar of clubbing standards by introducing three different themed… Read more
07 Nov 2017 Procom Middle East – over 120 attendees for the Eurotruss Academy Procom Middle East and Eurotruss proudly launched the first edition of the Eurotruss academy worldwide at Procom’s new training center at the Silicon Oasis, Dubai, on the 4th and 5th of November. The ultimate aim of the Eurotruss Academy was that all participants will walk out of the door with more knowledge and understanding of… Read more
02 Oct 2017 MADRIX 5 Preview At Prolight + Sound Middle East We are proud to showcase for the first time in the Middle East the new MADRIX 5.0 preview at Prolight + Sound Middle East taking place on 17,18 and 19 November at the World trade Center Dubai , Hall 4 - Stand 4D24. MADRIX is all about powerful yet simple control products for creative LED lighting.… Read more
13 Jul 2017 Procom is now the official distributor of MADRIX in the Middle East After several years of close collaboration, Procom (and its sister company in Lebanon Prolites) is now the official distributors of MADRIX for the Middle East. We are very proud of the trust that MADRIX has put into us in expanding our distribution role. This is a great opportunity but also a responsibility to support the thriving MADRIX… Read more
23 May 2017 Vari-Lite, Selecon, Strand & Showline in Stage Lighting Seminar in Dubai Procom Middle East launched it's new distribution for Philips Vari-Lite in the region with a seminar on Stage Lighting and Philips Vari-lite Selecon, Strand, Showline & Vari-Lite held the 6th of May 2017 in its Dubai Showroom. Presented by Martin Palmer, Iain Quinn and Samuel Parsons from Philips Entertainment UK, the seminar aimed at system integrators… Read more
13 Mar 2017 The Victorious TV show returns with an impressive Cyclops Lighting & Philips Entertainment set-up The Victorious – The Middle East’s first reality TV show and football academy dedicated to discovering Arab football talent – returned for its 3rd season with a spectacular TV set by Spectrum Entertainment Services and supplied by Procom Middle East. Set to be bigger and better than the two previous season’s, the reality TV show… Read more
03 Mar 2017 Philips Hydrus takes the stage at Dubai’s top television shows SL Hydrus 350, the latest fixture from the Philips Showline Platinum lamps range, has already become the product of choice for major television shows in Dubai. This super bright and compact hybrid beam, spot and wash moving head is ideal for television as it delivers exceptional output, great color control and comprehensive beam effects system,… Read more
28 Feb 2017 Epic chooses DAS Audio for its crisp clear sound Epic, the first Filipino club in Dubai opened its doors in the Jumeirah area, choosing DAS audio for its crisp clear sound. “We were looking for a compact line array system and a few brands came to mind” mentioned the client. “We tried a couple of brand, but DAS Audio got our attention. Its crisp and… Read more
09 Feb 2017 Meeras chooses K-array for its latest development Qasr Al Sultan Dubai’s much anticipated traditional Emirati experience, Qasr Al Sultan, opened its doors on the 30th of January 2017 to a night full of entertainment powered by an outstanding audiovisual set-up supplied by Procom Middle East. Located in the desert of Jebel Ali, the new concept offers traditional performances, a grand food bazaar, live cooking stations,… Read more
30 Jan 2017 Avolites Dubai Seminar introduces the future of Lighting Control Procom Middle East, the official distributor of Avolites in the Middle East, hosted a 2-day Avolites seminar on the 18th and 19th of February 2017 in its Dubai Showroom. This was a great opportunity for participants to deepen their knowledge on the world's leading lighting consoles, dimmers and media servers, test the equipment and get hands-on training from product… Read more
28 Jan 2017 Procom expands its Eurotruss catalog with a Rigging Material range As the official partner of Eurotruss in the region, Procom Middle East has expanded its catalog with a new range of rigging material. This range of essential items that guarantee better safety and handling of rigging applications, is now on display in Procom’s showroom and available in stock to be shipped to anywhere in the… Read more
10 Jan 2017 Procom wraps up K-array Dubai seminar with focus on digital sound beam steering Procom Middle East, in partnership with K-array, hosted a 2-day seminar in its Dubai Showroom, on the 24th and 25th of January 2017. Presented by Daniele Mochi and Daniel Stasserra, the seminar allowed participants to discover the K-array product line, get introduced to Digital Steering - the future of Line Array technology and listen to the… Read more
12 Dec 2016 Procom Middle East brings latest in audio, lighting and stage to InfoComm 2016 Once again this year, Procom Middle East participated in InfoComm MEA, the region's professional audiovisual and information communications technology show that took place from 6 to 8 December 2016 at Dubai World Trade Centre. Procom’s booth showcased the latest product additions to Procom Middle East’s portfolio. Brands such as Antari, WDMX, DAS Audio Aero 20… Read more
24 Nov 2016 Eurotruss: The top choice for professional projects in the Middle East Since its establishment, Eurotruss, the Netherlands based world leader in the production of aluminum truss systems and innovator of the first conical connection system, have stayed at the top of the league of truss and rigging manufacturers. It has become the go-to name for truss safety, reliability and most recently the first Eurocode 9 compliant… Read more
23 Nov 2016 Spirit Events choose an Arena Console With the events industry in Qatar ever-so booming, the need for professional equipment able to withstand large scale events is becoming a must. Understanding the need of this demanding market, Spirit Events – a Qatar based events management company that handles every aspect of events execution from organization, venue set-up, to conceptualization, production and social… Read more
18 Oct 2016 White Dubai reinvents its scene once again! The leading club re-opened its doors for the new season on September 15, with outstanding additions to its audio visual scene, setting the standard once more for the entertainment technology in Dubai. Again this year, we partnered with the leading club to design and supply the new audio visual set up which was upgraded with… Read more
15 Oct 2016 Cyclops Lighting releases the new X-Line series After the highly successful CL and CPX series, Cyclops Lighting releases the new X-Line series; a robust, economical and compact lighting equipment line for every application. The XL-230B is a powerful 230W beam moving head with perfect precision. Its 14 different colors + white and 17 gobos open, allow you to control and create different shapes and color… Read more
11 Aug 2016 Olympic Torch Relay Uses K-array Portable System In advance of the 2016 Summer Olympics commencement in Rio, the Olympic Torch visited more than 300 cities in a five month marathon, bringing the Olympic spirit to all corners in Brazil. Equipped with K-Array KR402 portable systems, a mobile stage truck accompanied the torch throughout its journey for announcements and live performances by national… Read more
25 Jul 2016 K-array’s “invisible sound” featured in multiple applications in the GCC K-array’s high-performance speakers combine slick and compact designs with professional sound. This makes K-array the perfect choice for installations and events where looks are as important as performance. Aligned with this unique concept in the loudspeaker market, Procom Middle East, K-array’s exclusive distributor for the Middle East, supplies these systems for clients who are driven… Read more
02 Jul 2016 Avolites launches the Titan V.10 Avolites Titan V.10 is now officially released and available to download and upgrade onto all consoles from the Tiger Touch Pro (inclusive) onward while some older consoles may be compatible with v10 if an upgrade kit is fitted. "We're thrilled that Titan v10 is now available for our users - we believe the new software… Read more
22 Jun 2016 Procom to conduct training on stage visualization, video mapping and Avolites lighting control Procom will be conducting 3 different training sessions on Capture Atlas 3D Visualizer, AI Video Mapping Software and Avolites Titan V9.1 Lighting Control Software. The training will take place during the July/August at various time slots in Procom showroom in Dubai, and will be free to participants The purpose of the training is to give hands on… Read more
20 Jun 2016 Philips Showline launches the SL HYDRUS 350 Philips Showline unveils the SL HYDRUS 350, the newest addition to its Entertainment range of Platinum lamps. The SL HYDRUS 350 is a super bright hybrid BEAM/SPOT/WASH moving light designed for event, television and concert lighting applications and ideal for such applications due to its small size and speed. Powered by the PHILIPS Platinum 17RA Lamp… Read more
08 Jun 2016 K-array Now Available with Gold Plated Finishing Alongside with the versatile and efficient aluminum and stainless steel, K-array announces its newest offering of product finishes. Effective immediately, a 24 K gold plated stainless steel option is available for the loudspeakers in its Installed Sound line including the KK52 half-meter Kobra, KK102 Kobra, KP52 half-meter Python, KP102 Python, and KY102 Kayman. K-array’s subwoofers,… Read more
22 Apr 2016 The Dibba Al Fujairah Theater installs K-array Sound Systems K-array’s high-performance speakers combine slick and compact designs with professional sound. This makes K-array the perfect choice for installations and events where looks are as important as performance. In addition to the high quality audio and compact design, K-Array offers the opportunity to customize products looks with an array of colors and finishes that contribute in… Read more
19 Apr 2016 Dubai World Trade Center buys Philips Showline SL Nitro 510C LED Luminaires Dubai World Trade Center, one of Dubai's top venues for organizing, managing and hosting world-class events, added 22 Philips Showline SL Nitro 510 C LED luminaires to their stock. The initial requirement of DWTC was an architectural LED fixture that can be used during events. Procom proposed the SL Nitros which fullfills the initial architectural requirement but can… Read more
24 Mar 2016 Procom organizes training on K-array sound systems in Dubai Procom Middle East and K-array held a two day training on the 12th and 13th of March on K-array professional sound systems in Procom’s showroom in Dubai. The event came as a kick-start for the recent distribution partnership between K-array and Procom. Main brand partners in the region attended the training, which was carried by… Read more
01 Mar 2016 Avolites launches new range of Ai R Series media servers Avolites launched its new Ai R Series at ISE Amsterdam at the RAI Exhibition and Conference Centre. The Ai R Series is Avolites’ most powerful range of media servers to date, and comprises the Ai Infinity R4, Ai Infinity R8, Ai Infinity Rx4 and Ai Infinity Rx8. The full range of servers features the increased speed and power of the latest… Read more
01 Mar 2016 Procom takes Eurotruss' Best Dealer Award for 2015 Procom Middle East was presented with the “Best Dealer Award 2015” from Eurotruss on February 9 2016 at the annual distributors meeting in the manufacturer’s headquarters in the Netherlands. Martin Kuyper, the CEO of Eurotruss, presented the award to Procom, represented by its CEO Raja Harfouche. The award rewards an outstanding sales performance but also… Read more
18 Jan 2016 K-array Sound Systems and Procom in distribution agreement for the Middle East Procom Middle East got into a distribution agreement for K-array Sound Systems for the Middle East region. K-array, the Italian manufacturer of speakers, combines sleek ultra-compact designs and professional high quality sound. The innovative speaker manufacturer strives to solve critical acoustic demands while transforming the standard cumbersome box shape into beautiful products. “K-array’s designs bring a lot of value to audio… Read more
05 Jan 2016 Procom Supplies VII club Dubai with a unique DMX controlled ceiling grid Procom Middle East supplied and commissioned a state-of-the-art ceiling LED lighting with pixel mapping technology to VII Dubai bar & lounge located in the Conrad Hotel on Sheikh Zayed Road. The 4000 square foot venue combines urban-style décor and lush gardens in an outdoor terrace and an indoor lounge on the 7th floor of the hotel.… Read more
23 Oct 2015 Procom participates in InfoComm MEA 2015 in Dubai Procom wrapped up a successful participation in InfoComm MEA 2015, the region's pro-AV and Info-Comm technology show, from October 19 till 22 at the Dubai World Trade Center, UAE. Procom’s stand showcased the latest in lighting, sound, video and rigging equipment including: Avolites Lighting Consoles, Dimmers and Media Servers (with a live demonstration of video mapping and the… Read more
19 Oct 2015 Procom launches a series of 3D video mapping training sessions on Avolites media server in Dubai To book for the training, contact us here or email info@procom-me.com Browse the media servers product catalogue Procom launched a series of video mapping and graphic projection training sessions using the Avolites media server. The training will take place in Procom’s showroom in Dubai. The training will include the building of the 3D mapping stage model, the… Read more
12 Oct 2015 Procom supplies White Dubai with exceptional video mapping and lighting White Dubai, the largest club in the Middle East, opened its doors for a 3rd season of ultimate clubbing on September, 24, 2015 on the rooftop of the Meydan Grandstand in Dubai. The club’s opening party has set a new frontier in entertainment technology giving a “reality-altering” experience, as promised, with impressive lighting shows, effects… Read more
15 Jun 2015 Avolites expands Procom’s distributorship to include Egypt Procom Middle East, the distributor of Avolites in the GCC and the Levant area has been appointed by Avolites the distributor for Egypt as well. The announcement came during PALME 2015 exhibition. The decision was based on a common belief between Avolites and Procom that the Egyptian market is strongly connected to the Levant and the… Read more
15 May 2015 Training on stage visualization software, Capture, at Procom Procom Middle East and Capture Sweden, the lighting design and stage visualization software, have organized a full day training in Procom showroom on Capture, Argo the latest version of the software. The software stands out with its ease of use and superior documentation capabilities which allows for the lighting designer or production house to render… Read more
05 May 2015 Procom featuring Video Mapping and Stage Visualization at PALME 2015 exhibition- Dubai Procom Middle East will be at PALME 2015 from May 11-13, in Dubai International Convention & Exhibition Center. Procom will be showcasing the brands it represents: Avolites, DAS Audio, Eurotruss, Philips Selecon, Philips Strand Lighting, Antari, Wireless DMX and Reference Laboratory among others. Here are few of the highlights: Video mapping using Avolites' AI media servers The latest… Read more
27 Mar 2015 Procom supplies Al Jawaher Reception and Convention Center with Lighting and Truss Procom ME supplied Sharjah’s Al Jawaher Reception and Convention Center with state-of-the-art lighting and trussing systems. The Dh140-million center is made up of extravagant multi-purpose halls, bridal suites, foyers, a private garden, music studio and many other complementary rooms. Procom ME provided professional lighting and trussing systems for JRCC’s main space that set a lavish… Read more
06 Mar 2015 Procom co-organizes with Philips Entertainment Middle East training Procom Middle East, the UAE distributor for Philips Selecon, Strand lighting and Showline co-organized with Philips Entertainment the first “4-days” training for 2015 in Dubai between 23rd and 26th of February 2015. The training was given by Bill Richards, who covered a wide range of products including luminaires, controls, dimmers, networking and system set up.… Read more
25 Feb 2015 Sony chooses Procom to supply its flagship store in the Dubai Mall Sony has opened its first ever Middle East store at the Dubai Mall, in collaboration with Jumbo Electronics, on Feb. 9, 2015. The 560m2 boutique displays exclusive ranges of Sony products that allows for hands on Sony’s latest gadgets Changing lighting colors, moving lights and gobo projections constitute a central part of the futuristic industrial… Read more
20 Dec 2014 Procom becomes the official Philips Selecon & Strand distributor in the UAE Procom ME has been named as the exclusive Philips Entertainment supplier for UAE in a move to further expand its offering to the high profile Middle Eastern market. UAE is an ever-evolving landscape of innovation and construction, with many new projects under development from universities to theatres and hotels, all of which generate strong demand for… Read more
17 Dec 2014 'Taiga' opens in Dubai with state-of-the-art lighting and sound experience Taiga, a nightspot that defined the Lebanese nightclub scene since the 2000s opened in Dubai on the 2nd of December 2014 at the Radisson Blue Hotel Down Town in a fully booked party featuring Lebanese pop artist Naji Osta. The club, which also sets several music environments including R’n’B, House, Arabic, dance anthems, hosts live… Read more
03 Dec 2014 Procom and Eurotruss in master distribution agreement Procom has been named as the Middle East master distributor for Eurotruss. Eurotruss believes the move is ‘a great opportunity to enlarge our leading position in the Middle East market and respond adequately to the demand from today’s ever-changing market: Instant delivery of stock, daily support and local appearance’. ‘Procom ME is the partner to offer the… Read more
30 Nov 2014 “The Venue” gets new Sound System with DAS Audio The Venue, Royal Catering’s multi-functional events hall, previously Allure club and one of the most elegant spots located at the heart of Abu Dhabi- Yas Island, had its outdoor space sound system revamped with DAS Audio. The sound system consists of around 20 Artec 508 compact speakers with a single 8C woofer and M-34 compression driver… Read more
02 Nov 2014 Procom adds stage visualization software, Capture Sweden Capture allows lighting designers to simulate the rigging, lighting, video, moving scenery, lasers and special effects of a show. Procom ME has become the official Middle East distributor for lighting design and visualisation software, Capture Sweden. Capture recently became the visualiser of choice for Avolites, which promises further integration between Titan and Capture Sweden. ‘Capture perfectly… Read more
20 Oct 2014 Procom unveils Avolites 'Quartz' at InfoComm MEA 2014 Procom ME, the official distributor of Avolites in the Middle East, has participated in InfoComm MEA 2014 at Dubai World Trade Center on 13-16 October featuring Avolites. Procom launched the ‘Quartz’ at the international exhibition, after it’s unveiling at PLASA London on the 5th of October 2014. “ The Quartz is exactly what the market… Read more
29 Aug 2014 Procom and Avolites receive media recognition Procom ME supplied White Dubai with Avolites Expert Pro and Touch Wing as part of the club’s state-of-the-art entertainment technology system. The exclusive rooftop club, White Dubai, offers the partying elite the latest in live audio-visual technology, aiming to immerse the crowd in visual environments that vary from event to the other. Procom and Avolites'… Read more
15 Jun 2014 Procom partners with DAS Audio for the Middle East Procom ME has partnered with DAS Audio, the Spanish loudspeaker systems, power amplification and signal processing manufacturer,for the distribution in the Middle East. Procom ME will distribute DAS’s full range of sound systems across the region, in addition to offering technical support, design and install. According to DAS Audio management, the partnership with Procom will allow it to… Read more
24 May 2014 Procom becomes the exclusive Wireless Solutions Middle East Distributor Procom ME has partnered with Wireless Solution, the world-leading Swedish wireless DMX manufacturer to become the exclusive distributor of the manufacturer’s wireless DMX products in the Middle East. Procom ME supports the brand not only by supplying but, also installing and maintaining the equipment. Wireless DMX technology is used for wireless lighting control, avoiding the… Read more
