Dubai, November 2023 - Procom Middle East, a leading distributor of professional audio and lighting equipment, hosted a training event and regional launch of ALMA by DAS Audio, at its state-of-the-art facility in Dubai. The event showcased ALMA as well as Procom's strong partnership with DAS Audio.

The event, held on November 22nd focused on the capabilities of ALMA's software that enables an ecosystem of networked management and control of systems and processors.

Developed in-house by DAS Audio for installations as well as touring purposes, ALMA will power the next generation of speakers and control systems, such as ARA, the next generation of line arrays. With a graphically advanced UI that allows users to manage the systems instantly and intuitively, reducing system configuration time and helping users achieve their goals quickly, effectively, and reliably.

Esteemed attendees from various regions, including Romania, Albania, Bosnia, Poland, Jordan, Georgia, Kazakhstan, and Turkey, along with key representatives from DAS Audio, participated in firsthand experiences and in-depth insights into ALMA’s multifaceted functionalities.

ALMA software represents a significant leap forward in line array technology. The combination of ARA’s advanced hardware features and ALMA’s powerful software tools allows for unprecedented control and customization of sound reinforcement systems. With IP communication, users can easily monitor and adjust global EQ in real-time, without using any external processors enabling them to achieve optimal performance.

"As the hosts of this event, we are delighted to have collaborated with DAS Audio in unveiling ALMA. We are very excited about the extended opportunity it brings to our customers, as it enables DAS Audio to deliver an end-to-end audio solution for venues" expressed Rami Harfouch, Business Development Manager at Procom Middle East.

"This successful collaboration highlights our dedication to fostering innovation and excellence within the industry and also highlights the opportunity in the Middle East," added Manuel Peris, CEO of DAS Audio. "We are proud to have played a significant role in empowering our partners and clients to embrace the forefront of technological advancements showcased during this remarkable event."

ALMA’s launch and training event is yet another opportunity for Procom Middle East to deliver unparalleled pro AV experiences in the Middle East. Along with DAS Audio, we are committed to elevating the pro audio industry standards. 

DAS Audio Catalog
DAS Audio
PRO AVL 'Procom unveils DAS Audio’s ALMA platform in the Middle East'

Extreme Productions makes landmark Green Hippo investment

Extreme Productions makes landmark Green Hippo investment

Middle East:  Dubai-based Extreme Productions has invested in Green Hippo’s Hippotizer MEUSE MX Series Media Servers, reportedly making it the first rental house to do so in the Middle East. Through the move, the platform is now available to designers,...

Read more

Procom Hosts Their First grandMA3 Training in Riyadh

Procom Hosts Their First grandMA3 Training in Riyadh

Riyadh, June 2025 – Procom Middle East recently completed its inaugural grandMA3 user and full course training in Saudi Arabia. Held from 16 –19 June at the Holiday Inn Riyadh - Al Qasr, the four-day intensive course featured a curriculum designed by MA Lighting ranging from foundational elements to...

Read more

Stradale makes its UAE premiere at the Procom Experience Centre

Stradale makes its UAE premiere at the Procom Experience Centre

Dubai, June 2025 – Procom Middle East recently hosted the third edition of its Experience Ayrton event, held in continued partnership with the French lighting manufacturer. The event showcased Ayrton's lighting technology and drew an impressive turnout, receiving a highly positive response from atte...

Read more

Speak to us

Looking for product or project support?

This site is protected by hCaptcha and the hCaptcha Privacy Policy and Terms of Service apply.