Dubai, November 2022 - The internationally ranked super club selected Adamson as its Audio System. 

Pure White is the brand-new, high-end club, made famous by the legendary White club in Meydan, that has opened in Dubai Harbour. It offers visitors a high-end clubbing experience as well as a line-up of A-list artists. With a 1,500-people capacity, Pure White is designed as an outdoor super club where high-end parties meet hi-tech elements. Pure White Dubai will feature a venue where a modern interior, gigantic LED panels, and hypnotizing sound installation reign supreme.

Pure White is the first super club in the region to deploy Adamson Systems’ intelligent loudspeakers. The venue opened with an A-List selection of artists including Usher & French Montana who used both the main system and M-Series monitors for their performances.

Various product lines from Adamson Systems were integrated to achieve the perfect immersive sound experience with the main system comprising of primarily the CS10 two-way, full-range intelligent loudspeakers from the CS-series which have been installed throughout the the venue, together with the CS119 subs, the CS10P for DJ monitors, and the CS gateway and CS bridge for communication. 

Along with the CS-series, additional subs and point sources from the IS-series have been deployed as reinforcement in the venue. The IS10P’s, a 2-way, full range point source cabinets provide equal tonal balance when moving outside of the intended coverage pattern while the IS119 is the larger subwoofer in the IS-Series. It is mounted in an ultra-efficient front-loaded enclosure, designed to reproduce clean, musical low-frequency information. 

All artist monitoring was achieved by deploying the M15A/P for stage monitors of the M-series. The Adamson M15 multi-purpose loudspeaker features an extremely low profile, symmetrical pentagon design, with a 50-degree conical waveguide.

Known in the professional audio sector as top-of-the-line sound systems, Adamson’s leading-edge loudspeakers were the perfect fit to create the ultimate club experience.

Browse Catalog
Adamson Systems

Extreme Productions makes landmark Green Hippo investment

Extreme Productions makes landmark Green Hippo investment

Middle East:  Dubai-based Extreme Productions has invested in Green Hippo’s Hippotizer MEUSE MX Series Media Servers, reportedly making it the first rental house to do so in the Middle East. Through the move, the platform is now available to designers,...

Read more

Procom Hosts Their First grandMA3 Training in Riyadh

Procom Hosts Their First grandMA3 Training in Riyadh

Riyadh, June 2025 – Procom Middle East recently completed its inaugural grandMA3 user and full course training in Saudi Arabia. Held from 16 –19 June at the Holiday Inn Riyadh - Al Qasr, the four-day intensive course featured a curriculum designed by MA Lighting ranging from foundational elements to...

Read more

Stradale makes its UAE premiere at the Procom Experience Centre

Stradale makes its UAE premiere at the Procom Experience Centre

Dubai, June 2025 – Procom Middle East recently hosted the third edition of its Experience Ayrton event, held in continued partnership with the French lighting manufacturer. The event showcased Ayrton's lighting technology and drew an impressive turnout, receiving a highly positive response from atte...

Read more

Speak to us

Looking for product or project support?

This site is protected by hCaptcha and the hCaptcha Privacy Policy and Terms of Service apply.